“Juan Tamariz will fool you. And that’s because he knows how you think. He knows the questions you ask yourself about the magic you just saw. And one by one he answers those questions in a way that leaves you baffled long after the performance is over.” –David Britland
“Of the handful of magic’s most important theoretical works, none is any more important than THIS. It’s a roadmap to how to create REAL MAGIC.” –Jamy Ian Swiss
“This book is an experiential map of the audience’s mind. It will take your performance to the next level.” –Michael Weber