Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn’t get any simpler than that.
Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.